Using data intelligently: Process automation with Pimcore and swoox.io

Departments: Product Data Management, IT, Marketing

Initial situation

Product data exists – but is not used automatically

Many companies use Pimcore as a central platform for managing product information (PIM). Texts, images, technical data, prices, and marketing content are maintained here. These data sets are structured – but their use in downstream processes is often still manual.

Product data is copied and pasted, transferred into other systems, or sent by email. This not only slows down efficiency but also increases the risk of errors and inconsistencies.

Challenge

Data is available – but how can automated processes be created from it?

Despite having a powerful data foundation, the bridge to process automation is often missing. The central question: How can existing product data be integrated directly and seamlessly into operational processes?

Media discontinuities between PIM and operational tools
Manual creation of PDFs, emails, or structured data exports
Lack of automation in approval or change processes
No direct data flow to e-commerce platforms, ERP, or translation tools
High maintenance effort due to redundant data across multiple systems

Solution with swoox.io

Seamless integration of Pimcore and swoox.io for automated workflows

By combining Pimcore as the data source with swoox.io as the process automation platform, a powerful solution emerges: Structured data is transferred from Pimcore to swoox.io via standardized interfaces, where it is embedded into BPMN-based workflows and used as triggers.

Example use cases:

Automated creation of product data sheets (e.g., PDFs)
Sending approval emails to defined roles when data changes
Forwarding data to e-commerce systems like Shopify or Shopware
Creating translation requests for new product texts
Archiving or versioning product information

The workflows are modeled graphically in swoox.io (BPMN 2.0) and can be adapted without programming knowledge. This creates a flexible, maintainable automation solution that directly builds on the existing data foundation.

Added value

From data management to process intelligence

The combination of Pimcore and swoox.io opens up new opportunities to actively integrate existing data into business processes:

Efficient use of existing data through direct process integration
Reduction of manual tasks and sources of error
Higher data quality thanks to fewer transfer errors
Rapid implementation of new requirements through flexible process modeling
IT relief through low-code approach
Scalability and reusability of processes
Higher quality and speed in operational execution

Conclusion

The integration of Pimcore and swoox.io demonstrates how modern data platforms and process automation can go hand in hand. Companies that have already invested in structured product data can take the next step with this solution: moving away from manual handovers toward intelligent, automated workflows that sustainably increase efficiency, quality, and scalability.

More details on the specific use case and technical implementation can be found in the tutorial: Automate processes with Pimcore and swoox.io

Is swoox.io the right solution for your project?

Let’s discuss your requirements and identify how swoox.io can help optimize your processes – efficiently, securely, and with a custom-fit approach.

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