How Stylefile strengthens its competitiveness through dynamic pricing

Industry: E-commerce

Departments: Sales

Industry: E-commerce

Departments: Sales

Initial situation

Dynamic markets require flexible pricing models

Stylefile, a brand owned by Publikat GmbH and part of the Signa Group since 2018, is one of the leading online shops for streetwear, graffiti media and artists' supplies. The company sells its products through its own web shop and on international marketplaces such as Amazon, Zalando and AboutYou. Seasonal collections, constantly changing product ranges and intense competition in e-commerce presented Stylefile with growing challenges in pricing.

>50.000

automated price changes daily

>1. Mio.

Items in the range

Challenges

High market transparency, increasing competitive pressure

In e-commerce, market prices often change within a very short time. To remain competitive, prices must be adjusted in real time and sales promotions must be managed in a targeted manner. Previous processes were no longer able to meet these requirements. The key challenges:

Manual maintenance of prices on various marketplaces
High susceptibility to errors due to complex pricing logic
High time expenditure for employees due to constant price adjustments
Need for transparency and traceability of pricing decisions
Need for seamless integration into the existing system landscape

Advantages of automation

In e-commerce, seconds and cents determine competitive advantages. Dynamic pricing makes it possible to react more quickly to market movements, secure margins and optimally manage inventory. Studies confirm the measurable effects for retailers of all sizes.

5 - 10%

more revenue

Targeted, automated price changes increase sales, boost conversion rates and secure competitive advantages.

10 - 25%

higher profit margins

Intelligent pricing logic allows prices to be optimally controlled – fewer price losses, greater profitability.

30 - 40%

less excess stock

Slow-moving items are discounted in good time, reducing storage costs and tying up less capital.

Solution with swoox.io

Dynamic price control with swoox.io

To meet these requirements, Stylefile decided to use the Business Rules Engine from swoox.io. With swoox, pricing rules could be defined centrally, flexibly adjusted and executed fully automatically. The system makes it possible to control pricing strategies independently – without any programming knowledge.

Key features of the solution:

Automated price adjustment across all sales channels
Mapping complex pricing logic via an intuitive interface
Integration into existing systems for smooth data flows
Transparent traceability of all pricing decisions
Independent rule maintenance by specialist departments without IT involvement

Added value

Faster, more flexible, more profitable

With the introduction of swoox.io, Stylefile was able to efficiently automate its pricing and sustainably increase its competitiveness:

High response speed: Over 50,000 automated price changes every day – faster than the competition
Optimised inventory management: seasonal items are sold in a targeted manner and stock levels are managed efficiently
Transparent pricing strategies: Complete documentation of all pricing rules and changes
Stronger margin: Data-driven management of promotions and price scales led to a noticeable improvement in the average margin
Relief for employees: Manual processes are eliminated, leaving more time for value-adding tasks.

Who ist Stylefile / Publikat?

Founded from a graffiti magazine in 1999, Stylefile was one of the best-known online shops for streetwear and artists' supplies in Europe. Since the introduction of swoox.io, the company has benefited from flexible, transparent and future-proof price control — a decisive competitive advantage in a dynamic market environment.

Sports equipment like trousers and shoes and a north face backpack

Blue jeans, black trousers and black vans sneacker

Is swoox.io the right solution for your project?

Let’s discuss your requirements and identify how swoox.io can help optimize your processes – efficiently, securely, and with a custom-fit approach.

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